Brand Overview:
Brand Name: New Mas
Industry: Ecommerce Apparels and Makeup
Key Products: Abayas
Brand Philosophy: Providing garments and makeup goods at very affordable price
Goal:
New Mas aimed to significantly increase monthly sales and achieve a ROAS of 5.
Strategic Approach:
1. Lookalike Audience Creation:
Developed a lookalike audience of the last 60 days’ purchasers to target individuals with similar characteristics and preferences.
2. Creative Testing:
Tested new video and creative angles to identify the most engaging and effective content for the target audience.
3. Creative Development:
Developed creatives based on the best-performing angles, ensuring content resonated with the audience and conveyed the brand’s commitment.
4. WhatsApp Campaigns for Customer Retention:
Targeted individuals who had made a purchase once with personalized WhatsApp campaigns, fostering customer retention and encouraging repeat purchases.
5. WhatsApp Campaigns for Abandoned Carts:
Implemented WhatsApp campaigns targeted at individuals who abandoned their carts with the help of Salla. Utilized persuasive videos to re-engage and convert potential customers.
6. Website Retargeting:
Retargeted website visitors from the last 20 days. Leveraged social proof to instill confidence and drive conversions.
Results:
The strategic digital marketing initiatives yielded impressive results:
– Total Sales Increase: Achieved a remarkable 38% increase in total sales compared to the previous month.
– Return on Ad Spend (ROAS): Achieved a robust ROAS of 5.21, showcasing the effectiveness and efficiency of the digital marketing strategies implemented.
Conclusion:
New Mas’s success in surpassing their monthly sales target underscores the impact of a well-executed digital marketing strategy. By leveraging data-driven insights, testing and optimizing creatives, and utilizing targeted WhatsApp campaigns, New Mas not only achieved their immediate sales goal but also laid the groundwork for sustained growth.
