Client Background:
Our client, formerly recognized for their Indian stock market game app, aimed to transition into a global player. The platform offered an immersive experience for introducing individuals to financial markets. This fantasy crypto & stock market game facilitated real-time trading competitions, providing a platform for beginner traders to showcase their skills and earn real cash prizes.
Objective:
The client planned a strategic shift from an Indian market focus to a global audience. To achieve this, a crucial step was migrating the website from a country code top-level domain (ccTLD) to a .app top-level domain. This initiative served dual purposes – supporting business expansion and rebranding efforts. Simultaneously, the client aimed to enhance user experience by launching progressive web apps for desktops and mobiles.
Challenges:
The transition presented challenges regarding effective communication with the development team and potential traffic and ranking drops during the migration. To address these, meticulous planning and execution were imperative.
